Professor integrates AI to reshape sports analytics, align with university's 'strategic direction'
From player performance to ticket pricing, artificial intelligence is reshaping sports — and UCF is putting that technology directly into the classroom. Dr. Younghan Lee, a sports analytics professor at UCF, is actively working with international technology firm ChoRocksoft AI. A small firm located in Seoul, South Korea, ChoRocksoft AI is focused on developing AI tools that analyze a range of topics, including fan behavior, pricing, athlete performance and injury risk.